Your database is the future of your business.
HYPER HUB can help you.
A story about how a sick business got better.
I’d like to share a common story we come across more often every day.
It’s about a business who subscribed to a popular, overseas email software company for sending email blasts to their database.
Over the last 15 years they had built their database from past customers, enquires, competitions and promotions, all with the intention of sending regular email newsletters to keep their company name ‘front-mind’ to their database contacts. They had a very healthy database of 20,000 people!
After a while the response rates declined. People were not opening, making contact or sales enquires anymore.
“Quick! Let’s start posting on social media. All our competitors are there, so we better be there too” they said.
Sure enough, they soon accumulated thousands of Likes and Followers and they were happy… until they realised those Likes, Smiles, Hearts or Congratulations, were not converting to sales.
They spent more money on social media to try and get more Likes than their competitors. Their competitors also spent more money on social media to outperform everyone else. In the end, the social media platforms became the place to compare Likes on posts – great for awareness, but what about actual sales?
When business was getting a bit tough and budgets were being cut, they returned to their email database and realised the software they were still subscribing to, wasn’t supporting their business needs.
What they thought was a database was actually just lots of email lists full of duplicate contacts, inaccurate information, and most of all, they didn’t know anything about any of their potential customers.
They had been sending a singular email message to everyone in the database, regardless if they were interested in that topic or not. This was why people began to unsubscribe, not respond or make contact anymore.
They knew they needed to re-engage their database. And fast.
What happened next?
Our clients told us their frustration in having to employ someone from their own company to manage and run whichever software platform they subscribed to.
They didn’t want to become the expert in using special software, thinking of content, managing the database, creating professional emails and doing it all regularly enough that it continues to grow their business – and covered their cost to run it and pay for the subscription.
HYPER HUB took the pain away.
The HYPER HUB is an Australian software platform that is backed by its own team of marketing professionals who can manage it all for you. It’s up to you how you work with us. This is how we help you get started:
- Merge and clean all your databases
- Remove duplicates and old contacts
- Profile and segment your contacts
- Create a marketing communication plan
- Set up your social media channels
- Manage all email deployments
- Establish the Path to Purchase steps
- Increase response rates and sales
You chose how you work with us.
We set you up so you hit the ground running with a clean database, templates created for emails, events, social media platforms and a communication plan for when to deploy your communications. You are set up to continue using the HYPER HUB on your own.
Working with you.
Once you are ready to go, you have the option of our team continuing working with you. We can help to design your creative emails and social media, write your content, send your emails and post your social media. You get to track everything in real-time on the HYPER HUB platform, across any device.
You might just want to use us on a temporary basis to get a task completed…
Survey and profile your database – Measure the engagement of your customers – Check the wellbeing of your staff – Acquire new customers – Promote your business to new contacts.
With more than 20 years database marketing experience across all industries, the Hyper team has successfully delivered hundreds of projects for our clients using the HYPER HUB.